How Jasmil Driving School Generated 600% ROI with Vatel Outbound Calling Campaigns
By deploying Vatel's AI voice agent for its prospect follow-up campaign, Jasmil Driving School generated a 600% return on investment (ROI) on campaign spend. This targeted outbound calling campaign autonomously produced 6 new student enrollments and sent an automatic SMS follow-up after every call (answered or not), freeing school staff from manual prospecting calls.
+600% ROI on campaign spend
6 driving courses sold directly
100% systematic send after every attempt
Jasmil Driving School
Jasmil Driving School is a multi-branch network based in Quebec, including Saint-Hyacinthe.
Reaching Young Prospects at the Right Time
For Jasmil, recruiting new students depends on precise follow-up of qualified profiles. The campaign's main goal was to contact young people who had already completed their moped (scooter) course with the school and were approaching their 16th birthday, to invite them to enroll in automobile driving courses. Manual execution had major constraints:
- Heavy manual follow-up: making file-follow-up calls to the entire contact list represented a significant administrative load for the teams.
- Constrained calling windows: to maximize the chances of reaching these young people, calls ideally needed to be placed in the evening, outside the school's regular opening hours.
- Missed-call handling: when prospects did not answer, sending follow-up messages was irregular and consumed secretary time.
An Autonomous Voice Agent for Evening Calls
Vatel built and configured an outbound voice agent tied directly to Jasmil's list selection criteria (age and prior scooter course completion). Full implementation spanned 8 weeks.
- 01Week 1
Analysis
Requirements review and deep analysis of the contact list provided at kickoff.
- 02Weeks 2 to 4
Development
Call script writing, warm-transfer configuration to the team, post-call SMS messaging, and Twilio telephony setup.
- 03Weeks 5 to 8
Launch
Official evening follow-up campaign launch, continuous optimization, and precise conversion-rate tracking.
Full Automation and Prospect Conversion
Vatel's AI voice agent ran the entire campaign with performance above traditional manual follow-up.
| Key indicators | Before Vatel | After Vatel's AI voice agent |
|---|---|---|
| Return on Investment (ROI) | Not precisely measurable | +600% ROI on campaign spend |
| Direct New Enrollments | Time-consuming manual process | 6 driving courses sold directly |
| Post-Call SMS Follow-Up Rate | Manual and irregular | 100% systematic send after every attempt |
| Team Mobilization | Manual evening prospecting calls | 0 prospecting calls required from the team |
“The results were there. But beyond the numbers, this solution mainly allowed us to automate an important follow-up task without adding pressure to our team.”
A Fluid Calling and SMS Follow-Up Experience
Every evening outbound call by the AI voice agent comes with an immediate answer to the prospect's questions. Whether a conversation took place or the call went unanswered, Vatel AI's outbound voice agent instantly triggers an SMS containing a promotional link. This automated, fluid, no-forget communication channel lightened administrative work while optimizing conversion.
“As soon as a client showed interest, the call was transferred to us, which allowed us to close the enrollment quickly.”
Automated Commercial Proactivity
Jasmil Driving School proved the effectiveness of a conversational voice agent deployed on an outbound campaign. “I recommend it without hesitation to any company that wants to integrate intelligence in a concrete, lasting, and effective way.” Instead of overloading staff, the school was able to delegate its strategic evening follow-ups to Vatel's AI voice agent, turning its existing database into new student enrollments simply, profitably, and automatically.
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FAQ
Another question? sales@vatel.ai
The agent calls the contact list provided by the school, from Jasmil's number. It presents the offer, answers questions from the people it reaches, and transfers to the team those who are ready to enroll. The team no longer spends hours on the phone reaching each contact one by one.
The campaigns generated 6 enrollments and a 600% return on investment. For a driving school, it's a way to fill classes without adding work for the team, who only had to welcome the new students the agent transferred to them.
Yes. Calls go out from Jasmil's existing number, which people already recognize. They're more likely to pick up than for an unknown number, and anyone who calls back reaches the school directly.
The agent transfers the call to the school's team. That includes people who are ready to enroll: they're connected with the team while they're interested, with no need to call back later.