How Jasmil Driving School generated 600% ROI with Vatel outbound calling campaigns
By deploying Vatel's AI voice agent for its prospect follow-up campaign, Jasmil Driving School generated a 600% return on investment (ROI) on campaign spend. This targeted outbound calling campaign autonomously produced 6 new student enrollments and sent an automatic SMS follow-up after every call (answered or not), freeing school staff from manual prospecting calls.
+600% ROI on campaign spend
6 driving courses sold directly
100% systematic send after every attempt
Jasmil Driving School
Jasmil Driving School is a multi-branch network based in Quebec, including Saint-Hyacinthe.
Reaching young prospects at the right time
For Jasmil, recruiting new students depends on precise follow-up of qualified profiles. The campaign's main goal was to contact young people who had already completed their moped (scooter) course with the school and were approaching their 16th birthday, to invite them to enroll in automobile driving courses. Manual execution had major constraints:
- Heavy manual follow-up: making file-follow-up calls to the entire contact list represented a significant administrative load for the teams.
- Constrained calling windows: to maximize the chances of reaching these young people, calls ideally needed to be placed in the evening, outside the school's regular opening hours.
- Missed-call handling: when prospects did not answer, sending follow-up messages was irregular and consumed secretary time.
An autonomous voice agent for evening calls
Vatel built and configured an outbound voice agent tied directly to Jasmil's list selection criteria (age and prior scooter course completion). Full implementation spanned 8 weeks.
- 01Week 1
Analysis
Requirements review and deep analysis of the contact list provided at kickoff.
- 02Weeks 2 to 4
Development
Call script writing, warm-transfer configuration to the team, post-call SMS messaging, and Twilio telephony setup.
- 03Weeks 5 to 8
Launch
Official evening follow-up campaign launch, continuous optimization, and precise conversion-rate tracking.
Full automation and prospect conversion
Vatel's AI voice agent ran the entire campaign with performance above traditional manual follow-up.
| Key indicators | Before Vatel | After Vatel's AI voice agent |
|---|---|---|
| Return on investment (ROI) | Not precisely measurable | +600% ROI on campaign spend |
| Direct new enrollments | Time-consuming manual process | 6 driving courses sold directly |
| Post-call SMS follow-up rate | Manual and irregular | 100% systematic send after every attempt |
| Team mobilization | Manual evening prospecting calls | 0 prospecting calls required from the team |
“The results were there. But beyond the numbers, this solution mainly allowed us to automate an important follow-up task without adding pressure to our team.”
A fluid calling and SMS follow-up experience
Every evening outbound call by the AI voice agent comes with an immediate answer to the prospect's questions. Whether a conversation took place or the call went unanswered, Vatel AI's outbound voice agent instantly triggers an SMS containing a promotional link. This automated, fluid, no-forget communication channel lightened administrative work while optimizing conversion.
“As soon as a client showed interest, the call was transferred to us, which allowed us to close the enrollment quickly.”
Automated commercial proactivity
Jasmil Driving School proved the effectiveness of a conversational voice agent deployed on an outbound campaign. “I recommend it without hesitation to any company that wants to integrate intelligence in a concrete, lasting, and effective way.” Instead of overloading staff, the school was able to delegate its strategic evening follow-ups to Vatel's AI voice agent, turning its existing database into new student enrollments simply, profitably, and automatically.
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FAQ
We've shared some of our most frequently asked questions to help you out. Can't find the answer you're looking for?
Vatel's AI instantly identifies the other party's intent from the first exchange without requiring them to navigate a phone menu. It automatically classifies whether it is a new package sale request, an existing student wanting to schedule a practical evaluation session (course or maintenance service), or a parts or equipment need. The AI extracts these criteria to best route the exchange or book appointments autonomously.
Yes. Through direct API connections and real-time lookup, the voice agent interacts with your databases and course-planning calendars. The AI validates instructor availability, proposes open appointment windows to the caller, records the enrollment autonomously, and sends an SMS or email confirmation, avoiding any double booking.
As soon as a transaction or booking is confirmed verbally during a call, Vatel's AI updates the company's CRM. That change instantly triggers a webhook tied to our Twilio integration, which automatically sends the customer a personalized SMS containing their enrollment details, payment receipts, or promotional confirmation link, eliminating any manual processing by staff.
Vatel's conversational agent is designed to work closely with your employees. If the caller asks a complex technical question or needs specific reception assistance, Vatel's AI performs a warm transfer directly to the right phone station or local extension via SIP or cloud telephony. The AI simultaneously transfers a complete written summary of the conversation context to the reception agent so they have all the information without making the customer repeat themselves.