All case studies
AutomotiveDriving schoolQuebec, Canada
Jasmil

A Saint-Hyacinthe driving school generates a 600% ROI from a targeted outbound call campaign.

Vatel built an outbound AI agent for Jasmil, a multi-location Quebec driving school, to reach young people who had completed their scooter course and were approaching their 16th birthday. The agent called during evening hours, answered questions, and sent a promo SMS after every call. Six new driving course enrollments resulted from the campaign.

Engagement~8 weeks · outbound campaign
RegionQuebec, Canada
ScopeOutbound prospecting · scooter-to-car conversion
LanguagesFrench
StatusCampaign complete
Contact windowWeekdays 6pm–8pm
IntegrationTwilio
Locations4 locations
Integrations
Twilio
Jasmil
+600%
ROI on campaign spend
6
New student enrollments
100%
SMS follow-up rate
01The challenge

A contact list with no one to call at the right time.

Jasmil wanted to reach young people who had just completed their scooter course and were approaching 16 — the ideal moment to enrol in a driving course. The school had no tool to reach them at the right time. Staff called when they could, during the day, without follow-up.

  • Overloaded team. Staff were already handling daily operations and couldn't manage systematic follow-up on top of their regular workload.
  • Prospects were enrolling elsewhere first. Without timely outreach, age-eligible leads were signing up with competing schools before Jasmil ever contacted them.
  • Wrong hours. Young people are reachable in the evening after school, not during business hours. The school had no capacity to call during that window.
  • No follow-up on unanswered calls. When a prospect didn't answer, nothing happened. No SMS, no second touchpoint. The lead was effectively lost.
02The approach

The right person, at the right time.

The campaign was built around Jasmil's existing contact list and selection criteria — age and scooter course completion. The agent only needed to act on data the school already had.

01Wk 1
Analysis
  • Requirements review
  • Contact list analysis
02Wks 2–4
Development
  • Call scripts
  • Warm transfer setup
  • Post-call SMS
  • Twilio integration
03Wks 5–8
Deployment
  • Campaign launch
  • Optimisation
  • Conversion tracking
03The solution

An agent that calls, qualifies, and follows up without tying up the team.

The agent calls targeted prospects in the evening, handles the conversation, and sends an SMS after every attempt — whether or not the call was answered.

Automatic campaign

Contacts are pulled from the database by age and scooter course completion, then called within the defined window — no manual scheduling required.

Enrollment script

The script invites prospects to enrol and answers their questions about the driving course.

Warm transfer

As soon as interest is detected, the call is transferred live to the team to close the sale.

Post-call promo SMS

A promo code is sent by SMS after every call, on answered and unanswered calls alike.

04Results

Six enrollments. Six hundred percent return.

Measured across the full eight-week campaign run.

01
+600%
Return on investment
ROI on campaign spend
Measured against driving course enrollment value
02
6
New driving course enrollments
Direct conversions attributed to campaign
03
100%
SMS follow-up rate
Sent on answered and unanswered calls alike
Measurement window·Full 8-week campaign duration
Baseline·Manual outreach by school staff
Sample·Full contact list provided at kickoff

More work

All case studies